Last updated: July 2020
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”, and collect it using the following technologies:
- “Cookies” are small data files that are placed on your device or computer and often include an anonymous unique identifier.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Google Analytics Opt Out
If you would like to opt out of Google Analytics being able to track your movement on websites, please install the Google Analytics Opt-out Browser Add-on. It is also possible to instruct this by going to the privacy section of you browsers options / preferences, for example using Mozilla Firefox tick “Send web sites a “Do Not Track” signal that you don’t want to be tracked”.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal account information), email address, and phone number. We refer to this information as “Order Information.”
We collect your e mail address when you subscribe to our mailing list. This e mail address is solely used to send you our latest e mails giving details of things such as our upcoming events or new products & will not be sold to any third parties for e mail marketing purposes.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
When you send us a message through forms on our site (e.g. the contact form), we collect the data shown in the form, and also the your IP address and browser user agent string to process the request.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
Due to our limited resources, we are unable to provide a facility for you to turn off non-essential cookies. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies.
To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on advertising cookies, and how to manage them, visit youronlinechoices.eu (EU based), or aboutads.info (US based).
What is our legal basis for processing data?
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
- as necessary to fulfill our contractual obligations to you
- consistent with your consent, which you may revoke at any time through updating your profile;
- as necessary for our (or other’s) legitimate business interests, including our interests in providing an innovative, personalised and profitable service to you and others, unless those interests are overridden by your interests or fundamental rights and freedoms that require protection of personal data.
- as necessary in the public interest; and
- as necessary to comply with our legal obligations;
How do we use your personal information?
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
If you would like to opt out of Google Analytics being able to track your movement on websites, please install the Google Analytics Opt-out Browser Add-on. It is also possible to do this by going to the privacy section of you browsers options / preferences, for example using Mozilla Firefox tick “Send web sites a “Do Not Track” signal that you don’t want to be tracked”.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Send In Blue to power our email marketing– you can read more about how Send In Blue uses your Personal Information here: https://www.sendinblue.com/legal/privacypolicy/.
We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We also use Facebook Pixels to help us understand how our customers use the Site & assist our facebook advertising –you can read more about how Facebook uses your Personal Information here: https://www.facebook.com/policy.php.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Opt out of seeing personalised ads
Further details from google can be found here: https://support.google.com/ads/answer/2662922?hl=en-GB
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising from:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
How long we retain your data
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
The Site is intended for those of all ages.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at email@example.com or by mail using the details provided below:
Head Office, 17 Kingsland Rd, Hackney, London E2 8AA